Shocking Social Experiment About Judgement And Labels

Humans are visual creatures. And as much as we hate it, we are all guilty of judging people by their looks. Do you know that we can already make our own judgments towards a person within seven seconds of meeting them, even before they start uttering a word? There are several ways we judge a person — their looks, fashion style and posture. We are all guilty, at one time or another, of labeling and stereotyping people.

Coca Cola Middle East recently made a social experiment about having six different people meet and talk in a completely dark room. Without the aid of vision, no one can make a judgment based on how they look. After their conversations and the lights came on, they were all in for a big surprise — everyone wasn’t what they expected!

The moral lesson of the viral campaign is simple: don’t judge a book by its cover. Products have labels, but people don’t. Check out the video below and prepare to think about how you judge people.